On-Site Video & Content Production for Tradespeople
Show homeowners exactly what you do. We plan, film and edit professional content on your real job sites, built for your advertising campaigns.
What is included
What our content production includes
Depending on the agreed scope, we can plan, film and edit content on your job sites that is built for paid advertising and agreed organic social media use.
Creative concepts and campaign planning
We plan the content around the message and the audience, so the footage has a purpose before we ever film it.
Advertising scripts
We write scripts for talking-to-camera content and voiceovers, tailored to your trade and your ideal customer.
Storyboarding and shot lists
We plan the shots in advance so the shoot day is efficient and we capture what we need.
Coordination with videographers
We coordinate professional videographers to film on your job sites, capturing real work as it happens.
Drone filming where appropriate
Aerial shots of roofing, solar, paving and landscaping work, subject to permission and the relevant safety requirements.
Business-owner talking-to-camera content
A direct, authentic message from you that builds trust before the first enquiry.
Real work-in-progress footage
Footage of your team on site, showing the process and the craftsmanship behind the finished job.
Before-and-after project content
Visual proof of the difference your work makes to a home.
Completed project showcases
Polished showcase videos of finished jobs that can be used in ads and on your site.
Editing for Meta advertising
We edit the footage into ad-ready videos built to stop the scroll and drive enquiries.
Short-form vertical content
Reels and Stories-format content for agreed organic social media use.
Why it matters
Why on-site content is a TradeMagnet differentiator
The primary commercial distinction is that we produce authentic content on site and use it in advertising campaigns. Real craftsmanship, real projects and real people outperform stock images and generic copy.
Show, do not tell
Homeowners trust what they can see. Real footage of your work is more persuasive than stock images or text alone.
Stand out from competitors
Most trade businesses use the same generic images. Authentic on-site footage sets you apart.
One shoot, many assets
A well-planned shoot day can produce multiple creative assets for different ads and platforms, without promising a fixed number.
Built for advertising
The content is produced specifically for paid ad campaigns and agreed organic use, not just for a website gallery.
How it works
How a shoot day works
One properly planned shoot day can provide multiple creative assets, without promising a fixed number.
1. Plan
We agree the concepts, scripts and shot list so the day is efficient and purposeful.
2. Film
We coordinate videographers and, where appropriate, drone operators to capture real work on site.
3. Edit
We edit the footage into ad-ready videos and short-form content for your campaigns.
A note on scope. Shoot days are an available service, not automatically included in every advertising package. Drone footage depends on permission and the relevant safety requirements. We do not promise a fixed number of finished videos.
Questions answered
Frequently asked questions
Is filming included in every marketing package?
No. Shoot days are an available service rather than something automatically included in every advertising package. We will talk through whether it makes sense for your trade and your budget.
Do you use drones for every shoot?
No. Drone filming is used where it is appropriate, legally permitted and safe. Roofing, solar, paving and landscaping work can benefit from aerial shots, but it depends on the site, the permissions required and the relevant safety requirements.
How many videos do I get from a shoot day?
A well-planned shoot day can produce multiple creative assets, but we do not promise a fixed number. The exact deliverables depend on the agreed scope, the site and what we are capturing.
Do I need to be on camera?
It helps, but it is not mandatory. Business-owner talking-to-camera content builds trust, but we can also focus on your work, your team and your completed projects if you prefer.
Can I use the content on my own social media?
Yes, where agreed. The content is produced for paid advertising and approved organic social media use. We will clarify what is included in your scope.
See If TradeMagnet Is Right For You
Answer a few quick questions about your business and we will show you whether on-site content production is a fit for your trade and your area.