Lead Generation for Tradespeople That Turns Enquiries Into Booked Jobs
TradeMagnet helps trades and home-service businesses generate exclusive enquiries and turn them into booked appointments through paid advertising and automated follow-up. We build and manage the whole system, so you can focus on the work.
The reality for most trades
The problems trades businesses run into
Most trades do not struggle because the work is not out there. They struggle because there is no reliable way to keep a steady flow of enquiries coming in and following them up.
Inconsistent enquiries
Some weeks the phone rings, other weeks it goes quiet, and you can never quite tell where the next job is coming from.
Relying on word of mouth alone
Referrals are great, but they are not predictable. One quiet month can leave a gap in the diary that is hard to fill.
Spending on ads without tracking
Money goes out on boosting posts or running ads, but there is no clear picture of what it actually brought in.
Losing customers to slow replies
Enquiries come in while you are working, and by the time you get back to them they have already booked someone else.
Too much time chasing leads
Evenings and weekends disappear into following up, quoting and trying to keep the pipeline moving by hand.
An unpredictable pipeline
Without a steady flow of new enquiries, booking work out weeks or months in advance feels out of reach.
How it works
How TradeMagnet generates leads for trades
We do not just run ads and hope. We build and manage a complete system that takes someone from first click to a booked site visit or quote.
We learn your business
We start by understanding your trade, the services you want to push, the areas you cover and the type of customer you actually want to hear from.
We launch targeted ads
We run geographically targeted Facebook, Instagram and/or Google Ads aimed at homeowners in the areas you service, built around the jobs you want.
We capture exclusive enquiries
Enquiries come in exclusively for you, not shared with your competitors. Each one lands in your CRM with an alert the second it arrives.
We follow up fast
Automated SMS and email follow-up reaches every enquiry quickly, so nobody is left waiting while you are up a ladder or on a job.
We help turn them into jobs
The system helps move enquiries towards a booked site visit or quote, so you spend less time chasing and more time quoting the right work.
We track and optimise
We watch what the campaigns are doing, report on the results and shift budget towards what is actually generating enquiries for your trade.
Not every enquiry will be qualified, and not every enquiry becomes a paying customer. The system is built to keep the genuine opportunities moving towards a booked job.
Who we help
Industries we help
We work with trades and home-service businesses that serve homeowners. Here are the industries we work with most often.
Roofing companies
Roofing leads tend to be higher-value and often urgent. We target homeowners in your service area who need repairs, replacements or new roofs, and follow up fast while the job is fresh.
Electrical contractors
Electricians often handle a higher volume of smaller jobs alongside bigger rewires. We build campaigns that match lead volume to your capacity so the diary stays full without overwhelming you.
Solar installation businesses
Solar PV and heat-pump installs are considered, higher-value purchases. We reach homeowners researching the switch and use follow-up to keep your quote in front of them through a longer decision.
Builders and renovation contractors
Extensions, renovations and new builds are visual, considered projects. We use your photos and video to show the work, then capture enquiries from homeowners planning their next job.
Plumbing and heating companies
From boiler repairs to full bathroom fits, plumbing and heating mixes urgent calls with planned work. We run campaigns that bring in both, with follow-up that keeps the booked work moving.
Other home-service businesses
Insulation, landscaping, fitted kitchens, windows, driveways and more. If you serve homeowners, we can build a lead generation system around your trade and your local area.
Why TradeMagnet
What makes TradeMagnet different
We are not a lead-selling service and we are not just an ad agency. We build and manage the whole customer acquisition system for your trade.
Specialist focus on trades
We work only with trades and home-service businesses. That means the campaigns, the follow-up and the reporting are built around how trade businesses actually win work.
Exclusive enquiries, not resold lists
The enquiries we generate come in for you alone. We do not sell the same lead to several businesses and let the fastest reply win.
Ads and CRM managed as one system
Advertising and follow-up are run together, not handed off between separate providers. The same system that generates the enquiry helps turn it into a booked job.
Clear reporting and measurable outcomes
You can see where enquiries are coming from and what the campaigns are doing, rather than guessing whether the spend is working.
Follow-up and booking built in
Automated SMS and email follow-up reaches enquiries quickly, so fewer slip through the cracks while you are on site.
A practical focus on real opportunities
The aim is genuine business opportunities and booked work, not vanity metrics that do not pay the bills.
Client proof
Results from real TradeMagnet clients
These are real quotes from trade businesses we work with. The figures are theirs, not ours, and they are not guaranteed outcomes. We distinguish between leads generated, jobs sold, cash collected and potential pipeline value.
“We spent €2,000 and made €20,000. We needed to stand out among all the new insulation competitors entering. The results have been absolutely tremendous. We actually turn off weekend leads now. We are currently booked up eight weeks.”
Patrick M
Ifoam Insulation LTD
“In January alone, I converted €70K worth of work through the platform, and probably €150k in total since last summer. The leads come directly into my email without any hassle. No chasing, no complicated systems, just real opportunities landing in front of you.”
Matthew Brown
MB Electrical LTD
“Two weeks of running ads and we have had 38 enquiries come through worth over €150,000 in potential work. We have already closed 4 jobs, just shy of €20k in cash collected, with another €14k out in quotes. All-in cost for the two weeks came to under €800.”
Lee Farrell
Farrell Bespoke Cabinetry
A note on these figures. “Enquiries” and “potential work” are leads and pipeline value, not revenue. “Closed jobs” and “cash collected” are work actually sold and paid. Results vary by trade, area, budget and how well enquiries are followed up. These are real client experiences, not a guarantee of what you will see.
Questions answered
Frequently asked questions
Straight answers to the questions trades businesses ask before getting started.
How does lead generation work for tradespeople?
We run paid ads on Facebook, Instagram and/or Google aimed at homeowners in the areas you service. When someone enquires, their details come straight into your CRM with an alert, and automated follow-up reaches them quickly. You then quote and book the work. We manage the ads, the follow-up and the reporting so the whole thing runs without you having to babysit it.
How much does lead generation for trades cost?
There are two parts to the cost: the ad spend paid directly to the platform (Facebook or Google) and our management fee for building and running the system. The right ad budget depends on your trade, your area and how many jobs you want. You can estimate the ad-spend side with our marketing budget calculator, and we will talk through real numbers for your situation on a call. See our packages for current management pricing.
Are the leads exclusive to my business?
Yes. The enquiries we generate come in for you alone. We do not resell the same lead to several competing businesses. Each enquiry lands in your own CRM and comes straight to you.
Is Facebook or Google better for generating trade enquiries?
Neither is universally better. Google Ads capture people actively searching for a trade, which suits urgent, high-intent jobs. Facebook and Instagram Ads put your work in front of people while they are browsing, which suits visual, considered projects like extensions or fitted kitchens. Many trade businesses use both. The right mix depends on your trade, your area and how quickly you can follow up. We will recommend an approach based on your business.
How quickly can advertising generate enquiries?
Paid ads can start sending enquiries within days of going live, but a steady, predictable flow usually takes a little longer as the campaigns learn and we optimise them. How fast depends on your budget, your trade, the competition in your area and how well enquiries are followed up. We will set honest expectations for your situation rather than promising a fixed timeline.
Does TradeMagnet work with tradespeople across Ireland?
Yes. We are based in Ireland and work with trade businesses across the country. Campaigns are targeted to the counties and towns you actually service, so you are not paying for enquiries from areas you cannot cover.
Do you also work with UK and USA businesses?
Yes. As well as Ireland, we work with trades and home-service businesses in the United Kingdom and the United States. The system is the same; we tailor the targeting, ad copy and follow-up to your local market.
What happens after someone submits an enquiry?
Their details land in your CRM with an instant alert, and automated SMS and email follow-up reaches them to keep the conversation moving. From there it is about turning the enquiry into a booked site visit or quote. Not every enquiry will be ready to buy, and not every one becomes a paying customer, but the system is built to keep the genuine opportunities moving towards a job.
Ready to Get More Jobs in Your Diary?
Take our quick seven-question qualification quiz and we will show you whether TradeMagnet is a fit for your trade and your area. It takes about two minutes.