Facebook & Instagram Ads for Tradespeople
Put your work in front of homeowners in the areas you service and turn their attention into enquiries and booked jobs.
Campaigns we run on Meta
Facebook Ads
Reach homeowners while they browse
Instagram Ads
Showcase completed projects visually
Local targeting
By town, county or radius
Why Meta Ads
Why Facebook and Instagram ads work for trades
Facebook and Instagram let you put your work directly in front of homeowners in the areas you service. For trades, that means showing completed projects, before-and-after transformations and real craftsmanship to people who fit your ideal customer profile, all within a radius or set of areas you control.
Reach the right areas
Target by town, county or radius so you only pay for enquiries from homeowners you can actually service.
Show your work
Visual ads let homeowners see the quality of your completed jobs before they ever pick up the phone.
Built for enquiries
Campaigns are structured to generate enquiries and booked jobs, not likes, shares or vanity metrics.
What is included
What our Meta Ads service includes
We do not just turn ads on. We build and manage the whole process from targeting to follow-up, integrated with your CRM.
Geographic campaign targeting
We target your ads to the towns, counties or radius you actually service, so you are not paying for enquiries from areas you cannot cover.
Ad creative and copywriting
We write the ad copy and design the creative, using your photos and completed work to catch attention and drive enquiries from the right homeowners.
Lead generation campaigns
Campaigns are built around generating enquiries, not likes or followers. The goal is a homeowner reaching out about a job, not a vanity metric.
Retargeting
Not every potential customer is ready to enquire straight away. We can retarget eligible people who have visited your website, engaged with your social media pages or shown interest in your services, helping keep your business front of mind while they make their decision. Retargeting depends on audience eligibility, platform rules, available tracking and permissions.
Automated Follow-Up
Never let a good enquiry go cold. We qualify incoming enquiries and build automated follow-up systems using email, DMs, WhatsApp, SMS, or a combination of channels suited to your business, so every enquiry gets a prompt response while you are on site. The channels we use depend on your requirements and agreed integrations.
CRM Integration
We use powerful, enterprise-grade CRM software, customised around your business, to manage enquiries, automate follow-up and keep your sales pipeline organised. Every enquiry is tracked from first contact to booked job, with the CRM tailored to your individual business requirements.
Campaign optimisation and measurement
We watch what the campaigns are doing, report on cost per enquiry and shift budget towards what is actually generating leads for your trade.
Who it is for
Trades we run Meta Ads for
Facebook and Instagram ads suit trades where the work is visual and the decision is considered. Here are some of the trades we work with.
Roofing
Show completed roofs and repairs to homeowners who need them now.
Electrical
Generate enquiries for rewires, fault-finding and installations.
Solar
Reach homeowners researching solar PV and heat pumps.
Paving
Show driveway and patio transformations to homeowners planning outdoor work.
Landscaping
Put your garden transformations in front of people planning a project.
Building
Use extension and renovation photos to attract homeowners planning their next job.
How it works
How we run your Meta Ads
We learn your business
Your trade, the services you want to push, your service area and the type of customer you want to hear from.
We build the campaigns
Targeting, creative and ad copy built around the jobs you actually want more of.
We launch and generate enquiries
Ads go live and enquiries start flowing into your CRM with instant alerts.
We follow up and optimise
Automated follow-up reaches every lead while we refine the campaigns to bring down your cost per enquiry.
Questions answered
Frequently asked questions
Do Facebook Ads work for trade businesses?
Yes, when they are built around generating enquiries rather than engagement. Facebook and Instagram let you target homeowners in your service area with visual ads that show your completed work. For visual, considered projects like extensions, fitted kitchens or garden transformations, they can be very effective.
How much do Facebook Ads cost for tradespeople?
There are two costs: the ad spend paid to Meta and our management fee. The right ad budget depends on your trade, your area and how many jobs you want. We will talk through real numbers for your situation on a call rather than quoting a fixed price upfront.
What kind of leads will I get?
Enquiries from homeowners in your service area who saw your ad and reached out. Each one lands in your CRM with an alert. Not every enquiry will be ready to book, but the system is built to follow up and keep the genuine ones moving.
Do I need existing photos or videos?
It helps, but it is not essential to start. We can work with what you have and plan a content shoot day to build a library of professional footage if that suits your business.
Can you run Facebook Ads alongside Google Ads?
Yes. Many trade businesses use both. Facebook and Instagram reach people while they are browsing, which suits visual, considered projects. Google reaches people actively searching. We can recommend the right mix for your trade.
See If TradeMagnet Is Right For You
Answer a few quick questions about your business and we will show you whether Facebook and Instagram ads are a fit for your trade and your area.