Google Ads Management for Tradespeople
Reach homeowners the moment they search for your trade, with campaigns built around the services you offer and the areas you cover.
Why Google Ads
Reach homeowners when they are searching
Google Ads put your business in front of people at the exact moment they are searching for a trade. When someone types a search for a roofer, electrician or builder in your area, your ad can show right at the top of the results. That is high-intent traffic: they are looking because they need something, not because they happened to scroll past it.
High search intent
Reach people who are actively looking for your trade, not just browsing.
Local targeting
Limit ads to your service area so you only pay for relevant local clicks.
Measurable
Track every call and enquiry back to the keyword that generated it.
What is included
What our Google Ads service includes
We manage the full process from keyword research to ongoing optimisation, focused on generating enquiries at a sensible cost.
Keyword research and search intent
We research the searches homeowners actually use when looking for your trade, then build campaigns around the intent behind them.
Google Search campaign strategy
We structure campaigns around the services you offer and the areas you cover, so your ads show for the right searches and the right jobs.
Geographic targeting
We limit your ads to the towns, counties or radius you service, so you are not paying for clicks from areas you cannot cover.
Negative keywords
We build negative keyword lists to filter out irrelevant searches, reducing wasted spend on clicks that will never become a job.
Landing page conversion
We point your ads at pages built to convert, with clear calls to action and enquiry forms that feed straight into your CRM.
Call and enquiry tracking
We track calls and form submissions so you can see exactly which campaigns and keywords are generating real enquiries.
Budget management and optimisation
We manage your daily budget, adjust bids, pause underperforming keywords and shift spend towards what is actually bringing in enquiries.
Automated Follow-Up
Never let a good enquiry go cold. We qualify incoming enquiries and build automated follow-up systems using email, DMs, WhatsApp, SMS, or a combination of channels suited to your business, so every enquiry gets a prompt response while you are on site. The channels we use depend on your requirements and agreed integrations.
CRM Integration
We use powerful, enterprise-grade CRM software, customised around your business, to manage enquiries, automate follow-up and keep your sales pipeline organised. Every enquiry is tracked from first contact to booked job, with the CRM tailored to your individual business requirements.
Google vs Meta
Google Ads vs Facebook and Instagram Ads
Neither platform is universally better. They reach homeowners at different moments.
Google Ads
Reaches people actively searching for a trade. Best for urgent, high-intent jobs where the homeowner already knows what they need and is looking for someone to do it.
Think: someone searching for a roofer after a leak, or an electrician for a fuse board upgrade.
Meta Ads
Reaches people while they are browsing Facebook and Instagram. Best for visual, considered projects where seeing your work can create interest that was not already there.
Think: someone scrolling past a garden transformation and realising they want one.
Many trade businesses use both. We can recommend the right mix based on your trade, your area and your goals.
Who it is for
Trades we run Google Ads for
Roofing
Capture searches for roof repairs, replacements and new roofs in your area.
Electrical
Reach homeowners searching for electricians for rewires and installations.
Solar
Target searches from homeowners researching solar PV and heat pump installs.
Building
Show up for extension, renovation and new build searches in your area.
Plumbing
Capture urgent searches for boiler repairs, leaks and bathroom fits.
Home services
Reach homeowners searching for the trade services you offer.
How it works
How we run your Google Ads
We research your market
The searches, services and areas that matter for your trade.
We build the campaigns
Keywords, targeting, negatives and landing pages set up to convert.
We launch and track
Ads go live with call and enquiry tracking so we can measure what works.
We optimise
We refine bids, negatives and budget to improve cost per enquiry over time.
Questions answered
Frequently asked questions
How are Google Ads different from Facebook Ads for trades?
Google Ads capture people actively searching for a trade, which suits urgent, high-intent jobs like a boiler repair or a roof leak. Facebook and Instagram Ads put your work in front of people while they are browsing, which suits visual, considered projects like extensions or garden transformations. Many trade businesses use both. We can recommend the right mix for your trade.
How much do Google Ads cost for tradespeople?
There are two costs: the ad spend paid to Google and our management fee. The right budget depends on your trade, your area and the competition for your keywords. We will talk through real numbers for your situation on a call rather than quoting a fixed price upfront.
Can you guarantee a first-place ad position?
No. Ad position depends on your bid, your quality score, the competition and other factors Google controls. We focus on generating enquiries at a sensible cost rather than chasing a specific position.
How do you stop wasted spend?
We use negative keywords, geographic targeting and careful keyword matching to filter out irrelevant clicks. We also monitor search terms regularly and add negatives as we learn what does and does not convert for your trade.
Do I need a landing page?
You need somewhere for the ads to send people. That can be a page on your existing website or a dedicated landing page. If your site is not built to convert, we can help with that as part of our website service.
See If TradeMagnet Is Right For You
Answer a few quick questions about your business and we will show you whether Google Ads are a fit for your trade and your area.