Marketing & Lead Generation for Solar Installers
TradeMagnet helps solar installation companies get in front of more homeowners considering solar panels and battery storage, with advertising and follow-up systems built to turn interest into genuine sales opportunities.
The challenge
Why solar businesses need more than form submissions
Solar is a considered, higher-value purchase. Homeowners research, compare packages and take their time deciding. A pile of unqualified form submissions is not the same as a pipeline of genuine opportunities, and slow follow-up usually means the quote goes to whoever stayed in touch.
Inconsistent homeowner enquiries
Most solar installers live on word of mouth and the occasional recommendation. When those slow down, there is no system bringing in fresh solar PV and battery storage enquiries.
Homeowners comparing quotes
Solar is a considered purchase. Homeowners research several installers and compare packages, so a quote that is not followed up quickly is usually the one that loses out.
Reaching the right installation areas
You only want enquiries from the towns and counties you actually install in. Broad, untargeted advertising wastes budget on leads you cannot service.
Slow follow-up on longer decisions
Solar enquiries often need time and nurturing. Without a follow-up system, interested homeowners go quiet and book with the installer who stayed in touch.
How we help
How TradeMagnet helps solar companies
We do not just run ads. We build and manage the whole client acquisition system, from advertising to lead capture, qualification, CRM and follow-up, so enquiries do not slip away while you are on site. Services and automations depend on the agreed package.
Meta Ads for Solar Companies
Facebook and Instagram campaigns put your solar installations in front of homeowners in your service areas who are considering solar panels and battery storage. Real installation photos and clear messaging help show the quality of your work to the people most likely to need it.
Google Ads for Solar Installers
Google Search advertising reaches homeowners actively researching solar installation companies and services. We build campaigns around relevant search intent, geographic targeting, negative keywords to cut irrelevant clicks, and conversion tracking so you can see what is generating enquiries.
Advanced CRM and AI Follow-Up
Incoming enquiries are managed in a CRM with lead tracking, AI-assisted responses, chatbot functionality, WhatsApp, SMS and email automations as appropriate to the agreed client setup. Every enquiry is captured and followed up quickly instead of lost in a busy inbox while you are on site.
Lead Qualification and Appointment Booking
Automated nurturing and qualification helps move enquiries towards site surveys and quotations. We do not guarantee a fixed number of bookings, but the system is built to keep genuine opportunities moving instead of going cold.
Websites and Local SEO
Website development, landing pages and basic local SEO may be available where applicable and agreed. These are not automatically included in every agreement, and you do not need a new website to start advertising.
On-Site Content Production
The Full Works package includes professionally planned on-site content production. Depending on the agreed scope, TradeMagnet can plan scripts, coordinate videography, film genuine solar installations and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages or every month.
Platform choice
Facebook Ads vs Google Ads for solar installers
The two platforms reach homeowners differently. TradeMagnet may use both channels or concentrate on the strongest one depending on your business, budget and campaign performance. We do not promise fixed costs per lead.
Meta Ads
Facebook and Instagram can introduce your solar installation services to local homeowners considering the switch. Visual, considered work like residential solar PV, battery storage packages and completed installations often suits this approach.
Google Ads
Google Search reaches homeowners actively researching solar installers right now, from solar panel quotes to battery storage upgrades. It captures high-intent searches at the moment a decision is being made.
The journey
From enquiry to solar survey
A clear path from the first ad impression to a site survey or quotation opportunity. Prompt, appropriate follow-up keeps interested homeowners moving, and the CRM helps keep enquiries, quotations and future opportunities organised. Not every enquiry results in a survey.
Advertising
Your solar services are put in front of homeowners in your installation area.
Homeowner enquiry
A homeowner reaches out about solar PV, battery storage or a system upgrade.
CRM capture
The enquiry lands in your CRM with an alert so nothing is missed.
Follow-up
Automated SMS, email and AI responses reach the enquiry quickly.
Qualification
The enquiry is qualified so you focus on genuine opportunities.
Survey or quote
The system helps move the lead towards a site survey or quotation.
What we advertise
Solar services we help advertise
Residential solar PV and battery storage are where we focus most. Campaigns are tailored to each installer's actual offering, so we do not assume every solar company provides every service listed here.
Residential Solar PV Installations
Complete solar panel installations for homes, from design through to commissioning.
Solar Panel & Battery Storage Packages
Combined solar and battery storage systems that help homeowners use more of what they generate.
Battery Storage Installations
Standalone battery storage additions for existing solar setups or new installations.
Solar System Upgrades
Upgrades to existing solar PV systems, including panels, inverters and monitoring.
Hybrid Inverter Installations
Hybrid inverter setups that pair solar generation with battery storage.
Commercial Solar PV
Commercial solar PV installations where the client offers them, for business premises.
EV Charging Solutions
EV charging installations alongside solar and home energy systems where appropriate.
Solar & Home Energy Enquiries
Broader home energy system enquiries covering solar, storage and related upgrades.
We do not advertise specific grants, guaranteed energy savings or payback periods without current verified supporting information. Where grants or incentives are mentioned, eligibility and availability depend on location and current scheme rules.
Real content
Trust and real installation content
Solar customers are making significant purchasing decisions. Authentic advertising content helps build confidence in a way stock images never can.
Completed solar installations
Finished solar PV and battery installs that prove the quality of your work.
Installation teams at work
Real job-site footage showing how the work is done, not just the finished result.
Owners explaining options
Business owners speaking to camera build trust before the first enquiry ever arrives.
Professional on-site content production is part of The Full Works package. TradeMagnet can organise concepts, scripts, filming and editing with agreed deliverables for paid ads and organic content. Drone footage is only used where suitable, agreed and legally permitted, and is not automatically included with other packages or every month.
Getting started
How getting started works
We understand your solar business
Your services, the work you want more of, your installation area and the type of homeowner you want to hear from.
We determine the right advertising strategy
Whether Meta Ads, Google Ads or both make sense for your solar business, and how budget is allocated across platforms.
We implement campaigns and lead management
Ads go live and agreed lead management, CRM and follow-up systems capture and nurture every enquiry.
We monitor and optimise performance
We track what is generating enquiries and shift budget and effort towards what is actually working.
Questions answered
Frequently asked questions
Is Facebook or Google Ads better for solar installers?
It depends on what you want to reach. Google Search captures homeowners actively researching solar installers, which suits high-intent quotes. Facebook and Instagram put your completed installations in front of local homeowners, which suits visual, considered work like residential solar PV and battery storage. We can manage both platforms or focus effort on the strongest channel when that makes more strategic sense for your business.
Can you advertise solar PV and battery storage separately?
Yes. Campaigns are tailored to each installer's actual offering. If you want more battery storage enquiries this month and full PV installs next month, we can structure the advertising around the work you want to win. We do not assume every solar installer offers every listed service.
Can campaigns target only the counties or areas we cover?
Yes. Geographic targeting is built around the towns, counties or radius you actually install in, so you are not paying for enquiries from areas you cannot service.
What happens when a homeowner submits an enquiry?
The enquiry lands in your CRM with an alert, and automated SMS, email and AI-assisted follow-up reaches them quickly. The system helps qualify the enquiry and move it towards a site survey or quotation. Not every enquiry becomes a paying customer, but the follow-up is designed to keep genuine opportunities moving.
Do we need a new website to work with TradeMagnet?
No. We can run campaigns with a landing page or direct enquiries into your existing CRM setup. Website development and basic local SEO are available where applicable and agreed, but they are not required to start.
Can TradeMagnet film our solar installations?
On-site content production is included in The Full Works package. Depending on the agreed scope, we can plan scripts, coordinate videography, film genuine solar installations and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages.
Do you advertise grants, energy savings or payback periods?
We do not advertise specific grants, guaranteed energy savings or payback periods without current verified supporting information. Where grants or incentives are mentioned, eligibility and availability depend on your location and the current scheme rules, which change over time.
How much should a solar installer budget for advertising?
The right budget depends on your services, your area and how many jobs you want. We talk through real numbers for your situation on a call rather than quoting a fixed price upfront. You can also use our free marketing budget calculator to estimate a starting point, and see our published packages for current pricing.
Ready to fill your solar diary?
A professional acquisition and follow-up system keeps genuine solar enquiries moving instead of going cold. Answer a few quick questions to see if TradeMagnet is right for your solar installation business.