Marketing & Lead Generation for Roofing Companies
TradeMagnet helps roofing companies attract local homeowner enquiries and put advertising and follow-up systems in place designed to turn those enquiries into genuine sales opportunities.
The challenge
Why roofing companies struggle to fill the diary
Most roofers rely on word of mouth and repeat work. It works until it does not. When referrals slow down, there is usually no system generating fresh enquiries or following up the ones that do come in.
Inconsistent enquiries
Most roofing companies live on word of mouth. When the referrals slow down, the diary empties fast and there is no system filling the gap.
Competition in your area
Homeowners have plenty of local roofers to choose from. Without advertising, you are waiting to be remembered instead of being seen when the job comes up.
Reaching the right homeowners
You only want enquiries from the areas you actually cover. Broad, untargeted advertising wastes budget on leads you cannot service.
Slow follow-up
Roofing enquiries often go cold because no one follows up quickly. A homeowner who reaches out today is often talking to another roofer by tomorrow.
How we help
How TradeMagnet helps roofing companies
We do not just run ads. We build and manage the whole client acquisition system, from advertising to lead capture, qualification, CRM and follow-up, so enquiries do not slip away while you are on site.
Meta Ads for Roofing Companies
Facebook and Instagram campaigns target suitable homeowners within your service areas. Genuine before-and-after footage, job-site photos and strong advertising messages help communicate the quality of your roofing work to the people most likely to need it.
Google Ads for Roofing Contractors
Google Search advertising reaches homeowners actively looking for roof repairs, flat roof specialists and roofing contractors. We build campaigns around relevant search intent, geographic targeting, negative keywords to cut irrelevant clicks, and conversion tracking so you can see what is generating enquiries.
Advanced CRM and AI Follow-Up
Incoming enquiries are managed in a CRM with lead tracking, AI-assisted responses, chatbot functionality, WhatsApp, SMS and email automations as appropriate to the agreed client setup. Every enquiry is captured and followed up quickly rather than lost in a busy inbox.
Lead Qualification and Appointment Booking
Automated nurturing and qualification helps move enquiries towards inspections, estimates and site visits. We do not guarantee a fixed number of bookings, but the system is built to keep genuine opportunities moving instead of going cold.
Websites and Local SEO
Website development, landing pages and basic local SEO may be available where applicable and agreed. These are not automatically included in every agreement.
On-Site Content Production
The Full Works package includes professionally planned on-site content production. Depending on the agreed scope, TradeMagnet can plan scripts, coordinate videography, film genuine roofing work and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages or every month.
Platform choice
Facebook Ads vs Google Ads for roofers
The two platforms reach homeowners differently. TradeMagnet can manage both, or focus effort on the strongest channel when that makes more strategic sense for your roofing business.
Meta Ads
Facebook and Instagram can introduce your roofing services to local homeowners and showcase real completed projects. Visual, considered work like full roof replacements, flat roof installations and renovations often suits this approach.
Google Ads
Google Search reaches homeowners actively looking for a roofer right now, from emergency leak repairs to planned roof replacements. It captures high-intent searches at the moment a job is needed.
The journey
From enquiry to inspection
A clear path from the first ad impression to a roof survey, inspection or quotation opportunity.
Advertising
Your roofing services are put in front of homeowners in your service area.
Homeowner enquiry
A homeowner reaches out about a roof repair, replacement or inspection.
CRM capture
The enquiry lands in your CRM with an alert so nothing is missed.
Follow-up
Automated SMS, email and AI responses reach the enquiry quickly.
Qualification
The enquiry is qualified so you focus on genuine opportunities.
Inspection or quote
The system helps move the lead towards a roof survey, inspection or quotation.
What we advertise
Roofing work we help advertise
Campaigns are tailored to each contractor's actual offering. We do not assume every roofing company provides every service listed here.
Roof Repairs
Slipped tiles, leaks, storm damage and patch repairs.
Full Roof Replacements
Complete re-roofing projects and new roof installations.
Flat Roofs
Flat roof installations, replacements and repairs.
Emergency Leak Repairs
Urgent callouts for active leaks and storm damage.
Guttering, Soffits & Fascias
Replacement and repair of roofline drainage and trim.
Chimney Repairs & Flashing
Chimney repointing, leadwork and flashing repairs.
Roof Renovations
Upgrades and renovations to tired or ageing roofs.
Dormers & Extensions
Dormer construction and roof installations on extensions.
Real content
Real projects make better advertising creative
Authentic completed job photography, work-in-progress footage, owner-led videos and on-site filming show the quality of your roofing work in a way stock images never can.
Completed project showcases
Finished roofs and before-and-after transformations that prove the quality of your work.
Work-in-progress footage
Real job-site footage that shows how the work is done, not just the finished result.
Owner-led videos
Business owners speaking to camera build trust before the first enquiry ever arrives.
Professional on-site content production is part of The Full Works package. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages or every month.
Getting started
How getting started works
We understand your roofing business
Your services, the work you want more of, your service area and the type of homeowner you want to hear from.
We determine the right advertising strategy
Whether Meta Ads, Google Ads or both make sense for your roofing business, and how budget is allocated across platforms.
We implement campaigns and lead management
Ads go live and agreed lead management, CRM and follow-up systems capture and nurture every enquiry.
We monitor and optimise performance
We track what is generating enquiries and shift budget and effort towards what is actually working.
Questions answered
Frequently asked questions
Is Facebook or Google Ads better for roofing companies?
It depends on what you want to reach. Google Search captures homeowners actively looking for a roofer, which suits urgent work like leak repairs. Facebook and Instagram put your completed roofs in front of local homeowners, which suits visual, considered projects like full replacements and renovations. We can manage both platforms or focus effort on the strongest channel when that makes more strategic sense for your business.
Can you advertise roof repairs and full roof replacements separately?
Yes. Campaigns are tailored to each contractor's actual offering. If you want more repair work this month and replacements next month, we can structure the advertising around the jobs you want to win. We do not assume every roofing contractor offers every listed service.
Can campaigns target only the counties or areas we cover?
Yes. Geographic targeting is built around the towns, counties or radius you actually service, so you are not paying for enquiries from areas you cannot cover.
What happens when a homeowner submits an enquiry?
The enquiry lands in your CRM with an alert, and automated SMS, email and AI-assisted follow-up reaches them quickly. The system helps qualify the enquiry and move it towards a roof survey, inspection or quotation. Not every enquiry becomes a paying customer, but the follow-up is designed to keep genuine opportunities moving.
Do we need a new website to work with TradeMagnet?
No. We can run campaigns with a landing page or direct enquiries into your existing CRM setup. Website development and basic local SEO are available where applicable and agreed, but they are not required to start.
Can TradeMagnet film our roofing projects?
On-site content production is included in The Full Works package. Depending on the agreed scope, we can plan scripts, coordinate videography, film genuine roofing work and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages.
How much should a roofing company budget for advertising?
The right budget depends on your services, your area and how many jobs you want. We talk through real numbers for your situation on a call rather than quoting a fixed price upfront. You can also use our free marketing budget calculator to estimate a starting point, and see our published packages for current pricing.
Ready to fill your roofing diary?
A professional acquisition and follow-up system keeps genuine roofing enquiries moving instead of going cold. Answer a few quick questions to see if TradeMagnet is right for your roofing business.