Marketing & Lead Generation for Electricians
TradeMagnet helps electrical contractors attract more rewiring and installation enquiries and put advertising and follow-up systems in place designed to turn those enquiries into genuine sales opportunities.
The challenge
Why electricians struggle to fill the diary
Most electrical contractors rely on word of mouth and repeat work. It works until it does not. When referrals slow down, there is usually no system generating fresh rewiring and installation enquiries or following up the ones that do come in.
Inconsistent, suitable enquiries
Most electricians live on word of mouth. When the referrals slow down, there is no system bringing in the rewires and installation work that actually fill the diary.
Not enough valuable work
Small one-off repairs keep you busy but rarely move the business forward. Without advertising, it is hard to generate the rewiring and installation enquiries that pay better and last longer.
Reaching renovating homeowners
Rewires and upgrades usually come from homeowners planning a renovation. If you are not visible to them at the planning stage, the work goes to whoever is.
Slow follow-up
Electrical enquiries go cold quickly. A homeowner who asks for a quote today is often comparing electricians by tomorrow, and the first fast, clear response usually wins.
How we help
How TradeMagnet helps electricians
We do not just run ads. We build and manage the whole client acquisition system, from advertising to lead capture, qualification, CRM and follow-up, so enquiries do not slip away while you are on site.
Meta Ads for Electricians
Facebook and Instagram campaigns target homeowners in your service areas who are planning renovations, upgrades or rewires. Genuine job-site photos and clear messaging help show the quality and reliability of your electrical work to the people most likely to need it.
Google Ads for Electrical Contractors
Google Search advertising reaches homeowners actively looking for an electrician, from consumer unit replacements to full house rewires. We build campaigns around relevant search intent, geographic targeting, negative keywords to cut irrelevant clicks, and conversion tracking so you can see what is generating enquiries.
Advanced CRM and AI Follow-Up
Incoming enquiries are managed in a CRM with lead tracking, AI-assisted responses, chatbot functionality, WhatsApp, SMS and email automations as appropriate to the agreed client setup. Every enquiry is captured and followed up quickly instead of lost in a busy inbox while you are on site.
Lead Qualification and Appointment Booking
Automated nurturing and qualification helps move enquiries towards inspections, quotations and site visits. We do not guarantee a fixed number of bookings, but the system is built to keep genuine opportunities moving instead of going cold.
Websites and Local SEO
Website development, landing pages and basic local SEO may be available where applicable and agreed. These are not automatically included in every agreement, and you do not need a new website to start advertising.
On-Site Content Production
The Full Works package includes professionally planned on-site content production. Depending on the agreed scope, TradeMagnet can plan scripts, coordinate videography, film genuine electrical work and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages or every month.
Platform choice
Facebook Ads vs Google Ads for electricians
The two platforms reach homeowners differently. TradeMagnet can manage both, or focus effort on the strongest channel when that makes more strategic sense for your electrical business.
Meta Ads
Facebook and Instagram can introduce your electrical services to local homeowners planning renovations and upgrades. Visual, considered work like full rewires, consumer unit replacements and outdoor lighting often suits this approach.
Google Ads
Google Search reaches homeowners actively looking for an electrician right now, from a blown consumer unit to a planned full house rewire. It captures high-intent searches at the moment a job is needed.
The journey
From Enquiry to Site Survey or Quotation
A clear path from the first ad impression to a site survey or quotation opportunity, with prompt, appropriate follow-up so genuine electrical opportunities keep moving instead of going cold.
Advertising
Your electrical services are put in front of homeowners in your service area.
Homeowner enquiry
A homeowner reaches out about a rewire, consumer unit or installation.
CRM capture
The enquiry lands in your CRM with an alert so nothing is missed.
Follow-up
Automated SMS, email and AI responses reach the enquiry quickly.
Qualification
The enquiry is qualified so you focus on genuine opportunities.
Inspection or quote
The system helps move the lead towards a site visit, inspection or quotation.
What we advertise
Electrical work we help advertise
Domestic rewiring is where we focus most. Commercial electrical work and additional services come next. Campaigns are tailored to each electrician's actual offering, so we do not assume every electrician provides every service listed here.
Full House Rewiring
Complete rewires for homes being renovated, extended or brought up to standard.
Partial Rewiring
Targeted rewiring for specific rooms, circuits or problem areas in a property.
Older Property Upgrades
Bringing ageing or non-compliant electrical systems up to modern safety standards.
Renovation Electrical Work
Electrical work tied to major home renovations, extensions and knock-throughs.
Commercial Rewiring
Rewiring for offices, retail units and other commercial premises.
Commercial Fit-Outs
Electrical fit-outs and installations for new or refitted commercial premises.
Commercial Installations
Electrical installations and upgrades for business properties.
Consumer Unit Replacements
Fuse board and consumer unit upgrades and replacements.
Garden & Outdoor Lighting
Outdoor and garden lighting design, installation and upgrades.
General Domestic Installations
General domestic electrical installations, upgrades and improvements.
Real content
Real projects make better advertising creative
Authentic completed job photography, work-in-progress footage, owner-led videos and on-site filming show the quality and safety of your electrical work in a way stock images never can.
Completed project showcases
Finished rewires and installations that prove the quality of your work.
Work-in-progress footage
Real job-site footage that shows how the work is done, not just the finished result.
Owner-led videos
Business owners speaking to camera build trust before the first enquiry ever arrives.
Professional on-site content production is part of The Full Works package. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages or every month.
Getting started
How getting started works
We understand your electrical business
Your services, the work you want more of, your service area and the type of homeowner or business you want to hear from.
We determine the right advertising strategy
Whether Meta Ads, Google Ads or both make sense for your electrical business, and how budget is allocated across platforms.
We implement campaigns and lead management
Ads go live and agreed lead management, CRM and follow-up systems capture and nurture every enquiry.
We monitor and optimise performance
We track what is generating enquiries and shift budget and effort towards what is actually working.
Questions answered
Frequently asked questions
Is Facebook or Google Ads better for electricians?
It depends on the work you want. Google Search captures homeowners actively looking for an electrician, which suits urgent jobs like a failed consumer unit. Facebook and Instagram put your completed work in front of local homeowners, which suits considered projects like full rewires and renovations. We can manage both platforms or focus effort on the strongest channel when that makes more strategic sense for your business.
Can you advertise domestic rewiring and commercial work separately?
Yes. Campaigns are tailored to each electrician's actual offering. If you want more domestic rewires this month and commercial fit-outs next month, we can structure the advertising around the work you want to win. We do not assume every electrician offers every listed service.
Can campaigns target only the counties or areas we cover?
Yes. Geographic targeting is built around the towns, counties or radius you actually service, so you are not paying for enquiries from areas you cannot cover.
What happens when a homeowner submits an enquiry?
The enquiry lands in your CRM with an alert, and automated SMS, email and AI-assisted follow-up reaches them quickly. The system helps qualify the enquiry and move it towards a site visit, inspection or quotation. Not every enquiry becomes a paying customer, but the follow-up is designed to keep genuine opportunities moving.
Do we need a new website to work with TradeMagnet?
No. We can run campaigns with a landing page or direct enquiries into your existing CRM setup. Website development and basic local SEO are available where applicable and agreed, but they are not required to start.
Can TradeMagnet film our electrical projects?
On-site content production is included in The Full Works package. Depending on the agreed scope, we can plan scripts, coordinate videography, film genuine electrical work and prepare content for paid advertising and agreed organic social media use. Drone footage is subject to suitability, permissions and applicable rules, and is not automatically included with other packages.
How much should an electrician budget for advertising?
The right budget depends on your services, your area and how many jobs you want. We talk through real numbers for your situation on a call rather than quoting a fixed price upfront. You can also use our free marketing budget calculator to estimate a starting point, and see our published packages for current pricing.
Ready to fill your electrical diary?
A professional acquisition and follow-up system keeps genuine electrical enquiries moving instead of going cold. Answer a few quick questions to see if TradeMagnet is right for your electrical business.